Lost Finale Heats Up Twitter
The final Lost episode ever was not lost on Twitter users, as Trendrr, a tool developed by digital ad agency Wiredset to gauge the popularity of campaigns on social-media sites, took stock of tweets related to the ABC show, The New York Times‘ Bits reported.
According to Wiredset, 437,613 Tweets between 2 p.m. Sunday and 2 a.m. Monday were Lost-related, dwarfing the show’s average of 27,000, but falling short of the 780,000 Tweets recorded during the Academy Awards.
Wiredset
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in