Looks like Zynga's new mobile game is Running With Friends

The game was discovered by The Next Web on the Canadian App Store, which is often a test market for games before they receive a wider release. Sometime between when the story went live yesterday and this morning, however, the app seems to have been yanked from the store.

Based on the screenshots used on the App Store page, Running With Friends looks like many other endless runners, a genre that became immensely popular following the success of Imangi Studios’ Temple Run.