Facebook Expands Lookalike Audiences To Website Visitors, Mobile App Users, Fans
Facebook introduced its lookalike audiences ad-targeted feature last March, allowing marketers to reach out to potential customers with similar characteristics to their current customers, and a little over one year later, the social network announced that the feature has been expanded to brands’ website visitors, mobile application users, and users connected to their pages.
Facebook introduced its lookalike audiences ad-targeted feature last March, allowing marketers to reach out to potential customers with similar characteristics to their current customers, and a little over one year later, the social network announced that the feature has been expanded to brands’ website visitors, mobile application users, and users connected to their pages.
Facebook’s custom audiences and lookalike audiences ad-targeting options work off hashes, or bits of text that uniquely identify data (such as email addresses) but are designed to protect against reverse engineering that would reveal those data, so no customer information is shared with advertisers or any third parties.
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