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'Look' Bluetooth Tracking Device Will Help You Keep an Eye on Your Glasses

BL_Shaul
By Brandy Shaul

If you’re tired of losing your reading glasses, a new company called Look has a solution. Its Look Bluetooth tracking device attaches to the arm of a pair of glasses, and when connected to a mobile app, allows users to find their glasses using a sound played by the device, without tearing up the house.

Founded by Dafna Ariely, a grandmother tired of losing her reading glasses, Look’s goal is to attract users via the shape and size of its product, which was designed to fit discretely on either the outside or inside of an eyeglass frame.

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BL_Shaul

Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.

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