Lonely Planet To Revamp App Strategy

Looking for a travel app? Lonely Planet’s probably got it (or will have it) as they revamp their app platform in the coming months.

Brice Gosnell, VP & publisher, Lonely Planet Americas, told AppNewser today at Book Expo, that the publisher has plans to revamp its app program, as they look at feedback from customers about what kinds of content they want in apps. Gosnell said that there are various stages in the travel cycle — the planning stages, the booking stages, the travel and coming home — and he said that they plan to look at what kinds of content works best in what stage.

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