London Eye To Become Twitter Sentiment Gauge During Olympics
The London Eye will be transformed during the Olympics to show global Twitter sentiment towards the Games. The more enthusiastically you tweet, the brighter the tallest Ferris wheel in Europe will become.
We’ve written before about how this year is the “social media Olympics“, and here’s another way they Olympics are whipping up a Twitter frenzy.
The BBC reports that EDF Energy, which sponsors the Eye, calls this the world’s first social media light show.
Starting 21:00 BST every day of the Olympics and the Paralympics, the Eye will be lit up to reflect Twitter sentiment towards the Games.
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