The company may have a funny name, but social commerce children’s apparel retailer Lolly Wolly Doodle is a serious enough business to draw the attention of Revolution Growth, the investment firm founded and led by AOL Founder Steve Case, former AOL President Ted Leonsis, and former Exclusive Resorts CEO Donn Davis.
Lolly Wolly Doodle customizes its product designs based on real-time feedback from its fans on Facebook (nearly 584,000) and other social networks.
The company said it would use the “significant new investment” from Revolution Growth to scale its operations, add more executive talent, beef up its product offering, and more deeply engage its customers, both online and offline, adding that it plans to hire 100 operations and manufacturing staffers in North Carolina, as well as to bolster its technology and marketing teams in New York.
Lolly Wolly Doodle Founder and CEO Brandi Temple said:
I am proud to partner with the entrepreneurs at Revolution Growth to take our company to the next level. Our mission is to empower consumers to choose what they want, when they want it, and to build an iconic American brand and create good American jobs in the process. We will benefit greatly from the expertise, investment, and hands-on business-building approach of the Revolution Growth team.
Lolly Wolly Doodle is a perfect example of our core belief at Revolution that great entrepreneurs and innovative companies can be found all across the country, not just in Silicon Valley. Lolly Wolly Doodle proves that affordable manufacturing can thrive in America, and Brandi is a true “Made in America” entrepreneurial success story.
And Davis, who will join Lolly Wolly Doodle’s board, said:
Lolly Wolly Doodle is as close as it gets to every girl in America having her very own seamstress to design her clothes and accessories. What is equally exciting is the ability to completely reimagine the clothing industry — from design to manufacturing to distribution — through a company and brand built on social media.
Readers with children: Will you check out Lolly Wolly Doodle?