Instagram Averaging More Organic Growth, Engagement Than Facebook (Report)

Instagram continues to grow organic followers and engagement at a much higher rate than parent company Facebook, according to May 2015 data from social analytics and reporting firm Locowise.

Locowise studied 2,500 Instagram profiles throughout May and found that:

Organic follower growth averaged 1.48 percent, compared with 0.2 percent for Facebook.
Brands averaged 2.41 posts per day.
91.77 percent of all posts were photos.
Only 8.23 percent of posts were videos, but they accounted for 11.6 percent of all comments.