More Instagram Advertising Means Less Organic Engagement (Report)

Has more advertising on Instagram led to poorer engagement for brands on the Facebook-owned photo- and video-sharing network?

Has more advertising on Instagram led to poorer engagement for brands on the Facebook-owned photo- and video-sharing network?

Social analytics and reporting company Locowise released its January Instagram data, and its findings included:

  • Follower growth remained strong. The January figure of 0.37 percent was up 60.87 percent from December and marked the highest growth since last August. Facebook only saw page like growth of 0.16 percent in January, while Twitter’s follower growth for the month was just 0.11
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