Instagram Follower Growth, Engagement Continue Trending Down (Study)
Pay-to-play is quickly becoming a reality for brands on Instagram, as follower growth and engagement continued to plunge in April.
Pay-to-play is quickly becoming a reality for brands on Instagram, as follower growth and engagement continued to plunge in April.
Social analytics and reporting firm Locowise released its April analysis of 2,500 brand profiles on the Facebook-owned photo- and video-sharing network, and its findings included:
- Follower growth of 0.16 percent for the month was down 50 percent compared with March and marked the lowest rate since Locowise began analyzing Instagram in April 2015. Follower growth is down 91.79 percent over the course of that period.
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