Facebook Pages’ Engagement, Reach Continue Slumping (Report)
Engagement rates for Facebook pages continued to slide in October, as did average reach for their posts, according to the latest research from social analytics and reporting firm Locowise.
Engagement rates for Facebook pages continued to slide in October, as did average reach for their posts, according to the latest research from social analytics and reporting firm Locowise.
Locowise found that pages’ engagement rate for October, 5.87 percent, was the lowest it has seen in the six months it has been conducting these studies, and it was down from 6.15 percent in September, with the largest pages (those with more than 1 million likes) seeing engagement of just 5.6 percent.
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