Locket brings ads to Android home screens, pays users for using their phone

Image courtesy Locket

As developers work to increase app discovery through advertising within other applications, a small startup called Locket has released a new advertising platform on Android that skips the system and pays users for simply using their phone, without entering apps and without any extraordinary effort.

Locket places ads on the Android lock screen. Ads may encourage viewers to visit websites, view movie or show trailers, visit Facebook pages, download coupons and other options, but they don’t force users to actually interact with the ad.