Localytics: Mobile Engagement and Retention Increase in Q1 2015
A new report shows app stickiness and app launches are on the rise, which is good news for developers and marketers.
Marketing and analytics company Localytics has released its latest App Stickiness and App Launches Indexes, measuring seasonal changes in app usage for Q1 2015. During the quarter, the App Stickiness Index (an average of engagement and retention) reached a record high of 26 percent. This was driven by improvements across both categories, with Q1 2015 engagement, or the percentage of power users (those with 10 or more sessions per month), climbing to 34 percent for the quarter.
Meanwhile, retention for the quarter also increased, as the measurement of loyal users who return to an app three months later increased from 12 percent in Q4 2014 to 17 percent in Q1 2015.
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