Localytics: High-End Android Phones Show Higher Engagement than iPhones
The analytics company measured app launches and found some surprising results.
While there’s a general assumption that Apple’s iOS is superior to Android in terms of user engagement, mobile analytics company Localytics has released new data, challenging this theory. Localytics measured over 100 million mobile devices, globally, since 2012, and discovered when looking at high-end Android devices (like the Samsung Galaxy S5, LG G3 and Sony Xperia Z3, among others), Android phones have a 40 percent higher engagement rate than iPhones.
Specifically, users of high-end Android phones launch 21.6
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