Localytics finds user retention numbers up on iOS, Android

Mobile apps analytics company Localytics has released the results of its latest study, measuring download and user retention rates across iOS and Android applications. The annual study follows app downloads from new users in Q3 of each year, and then tracks how many times those apps are launched on the same devices through March 15 of the following year.

User retention accounts for some of the biggest changes in data, as 34 percent of people use an app 11 of more times after downloading it.