Liz Claiborne Study Finds Check-ins Not Popular

While the general public seems to have grasped the value of accessing Facebook and Twitter from smartphones, it appears most people do not see the value of check-in apps like Foursquare. According to GigaOm, Liz Claiborne recently commissioned a study to find out how customers use mobile commerce tools. Only 30 percent of those surveyed said they expect to use mobile check-in apps.

Check-ins were the least popular of the mobile retail functions polled in the survey.