Living Proof Proves Facebook's Worth
Living Proof is living proof that Facebook is a viable marketing tool, giving away 15,000 samples of its No Frizz in 48 hours after using the Free Sample tab on its page on the social-networking site, Inside Facebook reported.
The beauty-product manufacturer did not require Facebook users to sign up as fans in order to receive the free samples, but its fan base skyrocketed from 1,000 to more than 7,000 during the promotion, according to Inside Facebook.
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