Blogging Inside Social Apps: The Future of Mobile App Discovery on Facebook

We’re at the San Francisco Design center, blogging Inside Network’s third annual Inside Social Apps conference. Founder of Inside Network Justin Smith sat down with Facebook Director of Software Engineering Cory Ondrejka for a fireside chat called “The Future of Mobile App Discovery on Facebook.”

Ondrejka emphasized the value of building HTML5 apps that users can access from any device and how integrating Open Graph will allow users to share their activity without interrupting gameplay.

Ondrejka revealed that half of Facebook’s mobile traffic comes through the mobile website and the other half comes from native applications.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in