We Live in a Clickbait World, And That's OK
People took Buzzfeed to task on Ben Smith's claim that they don't do clickbait. But brands need to be better at creating content that's clickable.
Last week, Buzzfeed’s news editor, Ben Smith, wrote a piece on how Buzzfeed doesn’t do clickbait. Which resulted in a lot of responses like this:
Joke of the day: “We don’t do clickbait, insists Buzzfeed”. BWAHAHAHAHAHAHA
— TotalBisquid (@Totalbiscuit) November 8, 2014
But Smith’s point was well taken in journalism circles. And really, clickbait might depend on your definition of it. So maybe they get off on a technicality. The debate over the definition of clickbait, though, is less important than some other issues.
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