Marvel Spoofs VW’s The Force With Little Thor

Volkswagen’s ‘The Force’ Super Bowl commercial, starring Little Darth Vader, was one of the most successful ad campaign of all time, garnering over 36 million YouTube views in three months.  Now Marvel is capitalizing on VW’s success with a new parody campaign for their upcoming movie Thor, starring Little Thor.  Little Thor is already approaching the 1 million-view mark, and it’s only been a week.

The Little Thor campaign copies ‘The Force’ ad to a T—Little Thor walks down a hallway wielding Thor’s hammer, he tries to use Thor’s Hammer on a stationary bike, on a dog, on the washing machine, on a doll, on a sandwich…nothing happens.