Two-Step Guide To Listening On Social Media [INFOGRAPHIC]

If you’ve been using Twitter as a marketing tool for your business, you’ve probably already come to terms with the fact that simply counting the number of followers you’ve got doesn’t cut it. When it comes to measuring social media, you’ve got to go deeper.

This infographic from Awareness Inc’s Mike Lewis shows a simple two-step process to better social listening, so you can tap in to the conversations happening about your brand.

Using an example of a marathon runner in the market for new shoes, Lewis walks you through the different stages of effectively listening to what your customers have to say on social media.

First,

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