How One Company Rates Digital Engagement for Brands
ListenFirst produces daily ratings for consumer brands by tracking engagement across social media platforms, including Wikipedia.
Social media metrics mean nothing without a little context, says ListenFirst Media co-CEO and founder Jason Klein. ListenFirst is a media platform that gathers data and helps brands — from consumer products to Hollywood — leverage it to move forward. They recently launched both their Digital Engagement Ratings and Digital Audience Ratings for consumer brands and television programming, respectively.
For ListenFirst, it’s all about telling a story. He says:
Across different brands, there was this huge problem of making sense of all the data that was coming into the organization.
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