How One Company Rates Digital Engagement for Brands

ListenFirst produces daily ratings for consumer brands by tracking engagement across social media platforms, including Wikipedia.

ListenFirst

Social media metrics mean nothing without a little context, says ListenFirst Media co-CEO and founder Jason Klein. ListenFirst is a media platform that gathers data and helps brands — from consumer products to Hollywood — leverage it to move forward. They recently launched both their Digital Engagement Ratings and Digital Audience Ratings for consumer brands and television programming, respectively.

For ListenFirst, it’s all about telling a story. He says:

Across different brands, there was this huge problem of making sense of all the data that was coming into the organization.

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