Listen to the Sound of Your Business
In his important new book, Listen First! Turning Social Media Conversations into Business Advantage, Steve Rappaport takes marketers back to their research roots. It has become too easy, and habitual, to ask customers questions that are important to us rather than listen to learn what is important to them. Accessible social media conversations present an opportunity to mend our ways and Rappaport shows us how we can make the most of listening to them.
In his important new book, Listen First! Turning Social Media Conversations into Business Advantage, Steve Rappaport takes marketers back to their research roots. It has become too easy, and habitual, to ask customers questions that are important to us rather than listen to learn what is important to them. Accessible social media conversations present an opportunity to mend our ways and Rappaport shows us how we can make the most of listening.
In our fluid, unpredictable world, companies need to continuously update their understanding of factors surrounding their brands so that they can adapt, adjust and respond in a timely way to improve chances of connection and success.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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