Lish.com surfaces the top trending items among the more than 4 million products across Payvment’s seller network of more than 180,000 merchants. The site integrates Facebook Open Graph to share users’ feelings about different products. Payvment is a Facebook e-commerce platform that has been around since 2009, regularly releasing new features and products that take advantage of the latest opportunities and best practices for social shopping.
Lish.com, which launched in beta in August, receives twice as many daily visitors as Payvment’s previous mall experience on Facebook.com. The company says its Open Graph integration through emoticons such as “smiley-face” and “frowny-face” drives three times as much engagement and social exposure as the “Want” and “Own” buttons it tested earlier in the year. Lish is also optimized for mobile and thus generates 6X the amount of mobile traffic to Payvment stores than before the new launch.
Sellers can create their own branded URLs on Lish.com, and Payvment will offer a single dashboard for them to manage their Lish.com and Facebook storefronts. Creating a store on Lish and Payvment is free, though the company also offers premium accounts with more analytics, promotion features and the ability to have multiple admins.
To read more about what Payvment learned about F-commerce and why it launched Lish, read our earlier story here.