Lionsgate's Kick-Ass Social-Media Effort for Kick-Ass
Lionsgate set up a kick-ass social-media campaign for Kick-Ass, which opens in theaters April 16, tying together the film’s YouTube, Facebook, MySpace, and Twitter pages under one platform, Distributed Engagement Channel from thisMoment, AdAge.com reported.
DEC allows the studio to integrate user comments, video streams, and Twitter conversations via a branded hashtag under one platform, giving it real-time metrics to determine isolated and combined traffic numbers, according to AdAge.com.
Lionsgate vice president of new media and marketing Danielle DePalma told AdAge.com:
It’s important to have all the buzz and great fan reaction in one place.
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