LinkedIn Most Popular Platform for Adults
A survey of ANA members shows that LinkedIn is the most used social network, but Facebook remains a favorite.
MediaPost reported this week that LinkedIn is the social network for grown-ups. Based on a survey of advertising executives’ and Association of National Advertiser members’ own social media habits, they self-reported active engagement across platforms. However, the professional social network was the most trafficked during the workday. They write:
While Facebook and LinkedIn tied in terms of the share (92 percent) of ANA members using them personally, they were far more connected with others via LinkedIn (an average of 507 connections) vs.
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