LinkedIn Mobile Ad Focus Countered By Reduced Share Price
Last month, LinkedIn revealed plans to begin testing mobile ads for its iPhone and Android applications. Though the social network announced strong first-quarter revenues, up 72 percent from a year earlier, the social network has seen its share price fall more than 10 percent after disappointing revenue forecasts for second quarter.
Last month, LinkedIn revealed plans to begin testing mobile ads for its iPhone and Android applications. Though the social network announced strong first-quarter revenues, up 72 percent from a year earlier, the social network has seen its share price fall more than 10 percent after disappointing revenue forecasts for second quarter.
The reason behind the drop in share price revolves around the company’s decision to focus less on display advertising and more on mobile advertising.
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