LinkedIn Enables Brands to Connect With a Premium Audience
A survey of LinkedIn members revealed that the professional community has more buying power than other social networks.
According to the 2014 Trends and Benchmarks Report from the Content Marketing Institute, more than 90 percent of B2C marketers use content marketing — more than 70 percent of whom use LinkedIn to distribute content. With more than 300 million members around the world, the network has become the place to connect with professionals who are also consumers.
LinkedIn surveyed some of its members to find out how receptive the community of professional consumers are to content marketing.
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