LinkedIn Adds Robust Analytics for Content Marketers

As part of the shift toward becoming a content destination, LinkedIn recently launched a suite of analytics to give publishers on its site more information about their readers.

LinkedIn is well known in the tech industry as the place to go for anything work related. However, users seem to be interested in publishing content, and content marketing. They have had some tools to help them, but there wasn’t a robust support system for their content. Now, LinkedIn is offering publishers on its platform a full suite of analytics.

Until this point, LinkedIn content analytics were limited to a content marketing score for B2B marketers, and some information on trending content.

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