LinkedIn today announced that it has agreed to acquire news aggregation app Pulse for $90 million.
AllThingsD reported last month that the expected price of the acquisition was between $50 million to $100 million.
Pulse, which was founded in 2010, says it currently has more than 30 million active users worldwide, reading more than 10 million stories per day. Other news aggregator apps on the market include the likes of Flipboard, Zite, Feedly and more.
Pulse employees, including those from engineering, product and design, will join LinkedIn at the company’s Mountain View, Calif.-based headquarters. The current Pulse apps will also continue to be supported as the newly hybrid Pulse and LinkedIn team members will work toward building future “professional content consumption products.”
“We are thrilled to be able to add Pulse’s considerable talent, technology, and products to our growing ecosystem of content offerings, and we believe that they will help us accelerate our ability to deliver to our members the insights they need to be better at what they do, on any device,” said Deep Nishar, LinkedIn’s senior vice president of products and user experience, in a statement. “To continue to deliver that value to our members, our vision for content is that LinkedIn will be the definitive professional publishing platform, and Pulse is a perfect complement to this vision.”
The acquisition is expected to close in Q2 2013.