Why You’ll Want To Link Your Google+ Page To Your YouTube Channel

By Megan O'Neill 

Back in July, YouTube started letting users connect their Google+ profiles, creating a single identity across platforms.  The problem was, when users connected their YouTube channels to Google+, their YouTube user name would be replaced with their full name as it appeared on their Google accounts.  Soon though, users will be able to link their YouTube channels to Google+ pages and keep their channel name.

Just to be clear – when you connect a YouTube account to your Google+ profile, your channel will still take on your full name.  However, if you link your YouTube account to a Google+ page promoting your channel, the page will take on the channel name, and not vice versa.  Note also, that this only applies when you merge your Google+ and YouTube identities—you can still add a link from your YouTube channel to your Google+ page without it affecting your channel name.

David Boyle acknowledges on the YouTube Creator blog that, “While using a full name from a Google+ profile might work well for a creator who wants to build their brand as an individual, this simply doesn’t work if you don’t want a full name on your channel.  If you run a channel with a name like BlueXephos or VlobBrothers, you should create a Google+ page (as opposed to a profile) with that name.”

This new feature is currently in beta, but will be rolled out to all creators over the coming weeks.

So why is this something that you’ll want to do?  For starters, Boyle points out that, “the advanced Google+ page management features that enable up to 50 people to manage a single Google+ page, or a single person to manage up to 50 Google+ pages, will also work for channels that are linked with Google+ pages.”  But that aside, unifying your branded channel identity across the two platforms will make it easier for your viewers to find and connect with you cross-platform.

What do you think of this new feature?  Have you connected your YouTube channel to your Google+ profile?  If not, will you be connecting to a page?  We’d love to hear your thoughts in the comments below.

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.