Lines Blur Between TV, Social Media
More TV shows are embracing social media and establishing connections between their content and outlets such as Facebook, Twitter and MySpace, AdAge.com reports.
For example, the Twitter feed for The Ellen DeGeneres Show is the No. 3 feed on Twitter in terms of followers, trailing only Ashton Kutcher and Britney Spears, and tying in with a segment in which one of the show’s production assistants drove a 2010 GMC Terrain cross-country, followers of @TheEllenShow were able to participate in a gas-card giveaway from GMC, according to AdAge.com.
GMC
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