UPDATED: Ecommerce Provider Pulling Facebook Page, Claims Click-Throughs From Bots

Facebook’s emphasis on social advertising expressed during its second-quarter earnings call Thursday fell on deaf ears at one company, as ecommerce site Limited Run announced in a strongly worded post on Facebook that it will pull the plug on its Limited Pressing Facebook page “in the next couple of weeks.”

Facebook’s emphasis on social advertising expressed during its second-quarter earnings call Thursday fell on deaf ears at one company, as ecommerce site Limited Run announced in a strongly worded post on Facebook that it will pull the plug on its Limited Pressing Facebook page “in the next couple of weeks.”

CNET was the first to report on the post by Limited Run, which listed the following issues with Facebook:

  • 80 percent of click-throughs to its page from Facebook were initiated by bots, according to a page logger that it built when it found that only 20 percent of click-throughs were actually arriving at its site.
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