LimeLife Does it in Reverse, Goes Desktop
Most companies start out with a desktop Web presence and gradually make their way over to the mobile side. Not so with LimeLife; after launching in 2005 and becoming the leading women’s mobile content publisher last year due to its partnerships with Time, Inc., NBCU, Rachael Ray and Bravo, today the company is unveiling its first foray onto the regular desktop Web.
“Targeting young media-savvy women, the site delivers life-relevant, pop-relevant content in a voice that is fresh, smart, sassy and fun.
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