LikeAudience Helps Marketers Determine Profile Traits, Similar Likes of Facebook Page Audiences

LikeAudience is a new marketing research tool created by the Cambridge University Psychometrics Centre that provides psycho-demographic profiles of Facebook Page audiences. Users can see stats about the age, gender, location, friend count, personality, and the other Pages Liked by the fans of a specific Page, or find Pages with audiences that match a specified set of attributes.

Though the sample size is currently low, LikeAudience could help marketers understand the fan bases of their own or a competing Pages, or to determine targeting parameters for Facebook ads.

LikeAudience

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