This Book is Likeable, Shareable and Actionable

Dave Kerpen, CEO of Likeable Media, is a fan. He’s a fan of the Mets. He’s a fan of his family. He’s a fan of being a fan. If you’ve ever connected with him, he’s a fan of you. And Kerpen is a fan of all things related to social media. Combing his knowledge and successes in word-of-mouth and social media marketing with that passion, Kerpen’s new book, Likeable Social Media, makes a powerful case that brands must embrace social media to remain viable. Chock full of suggestions for executing social media marketing supported by case studies, the book offers practical ways for brands to heed its call to action.