Likeable Media Named Wildfire Interactive Preferred Channel Partner

By David Cohen 

Social media marketing software provider Wildfire Interactive, which was acquired by Google at the end of July, tapped social media marketing firm Likeable Media as a preferred channel partner, meaning that Likeable can now resell Wildfire’s Social Marketing Suite to its brand clients.

Likeable can also incorporate Wildfire’s Social Marketing Suite into its current offerings. The company has more than 200 clients, including Neutrogena, Logitech, Medtronic, The Pampered Chef, and Entenmann’s.

Wildfire Founder and CEO Victoria Ransom said:

Likeable is well-known for its innovative social campaigns, and the agency’s accolades speak to the level of creativity and excellence that we look for in a channel partner. Partnering with a market leader such as Likeable addresses Wildfire’s goal to provide agencies across the globe with dynamic social media marketing solutions so they can engage their audience and efficiently scale their business.

And Likeable President and Chief Operating Officer Carrie Kerpen added:

Working with Wildfire will help us achieve our brand promise of scaled human engagement. This exclusive partnership allows us the opportunity to provide best-in-class service to leading brands and have a competitive advantage in the market.