Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.
The LikeableAds.com beta program clients include PureBarre, American Kennel Club, and Tria Beauty. Likeable has been able to bring a 41 percent better cost per like on Facebook ads compared with the industry average.
Likeable CEO Carrie Kerpen commented on her company’s newest product:
At Likeable, we are the best in the business at placing social ads to increase engagement, grow a community of targeted prospects, and drive leads and sales. I’m thrilled to launch this dedicated department and expect it to be a huge component of our business in 2013 and beyond.
Kerpen named former Strategy Director Tim Bosch as Director of Media and Planning. Bosch will achieve efficiencies for current clients while building revenue streams for new clients, and he said:
Media buying agencies claim to have a magical platform to “auto-optimize” ads. In reality, social ads were designed to be dynamic. While leading Likeable’s media and planning department, I plan to rid the industry of static ad units while delivering on client objectives.