Facebook’s Like Button Total: Not Just Likes

The Facebook like button that appears on sites across the Internet generally appears with a number next to it, but that number does not represent the total unique visitors who have liked that site.

The Facebook like button that appears on sites across the Internet generally appears with a number next to it, but that number does not represent the total unique visitors who have liked that site.

Facebook analytics provider Wise Metrics provided a reminder on what that total actually represents in a post on its blog:

The like button aggregates more than unique likes. Indeed, the button count is the total of the following actions:

  • The number of likes of this URL.
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