How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons

The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, brand, or website using Facebook. The full version of this article, available through a Facebook Marketing Bible subscription, includes a breakdown of the significance of every Open Graph tag option, strategies for adding Like buttons with feed publishing capabilities to news articles and other digital content that typically aren’t allowed to publish to the feed, and instructions for implementing, testing, and editing Open Graph tags.

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