Like A Storm: How One Band Uses Social Media To Connect With Fans

While I was trying to enjoy a concert a few nights ago, something distracted me from the phenomenal music being played throughout the amplifiers on stage: a social media tactic. The band stopped playing, and the lead singer directed the crowd to the drummer's mobile device for a picture. With one quick snap, the drummer captured a photo of the audience below. I leaned forward in my seat to fully grasp what was happening.