LifeStreet Media expands app-monetization efforts beyond Facebook

LifeStreet Media carved a nice niche for itself in the Facebook application ecosystem, with more than 3,500 developers using its self-service publisher portal to add display adds to their apps. Starting Monday, the company is looking beyond the social network, expanding the use of its platform to all mobile apps.

LifeStreet Media announced Monday that it is targeting the more than 2 million mobile apps available via the Apple App Store and Google Play with its RevJet monetization engine, which uses what the company calls “universal object serving” technology to tap visual objects (texts, images) and logical objects (ad placements, targeting algorithms) for advertising opportunities within the flow of apps.

Those visual objects and logical objects are incorporated into landing pages, which are created, tested, and optimized so that apps can extract the most revenue from the resulting ads.

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