Li-Ning Connects Fans To Olympic Athletes On Facebook
If you've seen even just one event of the Summer Olympic Games in London, you've probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes of social media.
If you’ve seen even just one event of the Summer Olympic Games in London, you’ve probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes of social media.
Li-Ning announced the social media efforts to AllFacebook recently.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in