Let Readers Save Content for Later with Pocket for Publishers
Pocket, the app formerly known as Read It Later, that lets readers save articles from around the web to read later on, has introduced a new way for publishers to extend the life of their content.
It’s called Pocket for Publishers and lets publishers add a “Save to Pocket” button on their sites and apps. The free tool does not required any major site redesign. More than a dozen major publishers are already participating including: Wired, GigaOm, Bloomberg Businessweek, BuzzFeed, New York Review of Books and WordPress.
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