Less than 10 percent of traffic to Facebook pages comes from outside Facebook.com

About 5 to 10 percent of traffic to Facebook pages comes from external sources rather than from within Facebook, according to data from PageLever.

The Facebook analytics company looked at 500 Facebook pages each with more than 100,000 fans and found that the average of 7.56 percent of traffic to pages came from external referrals between March 2011 and February 2012.

This information can help page owners understand that a relatively small percentage of their audience is arriving from other sites besides Facebook.

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