Less Is More for Edmunds.com Redesign
Automotive-information Web site Edmunds.com launched its redesign Thursday, choosing the most simple of four proposed looks after tallying the votes by visitors as part of an optimization experiment it conducted this fall.
Users chose the option with simple graphics and fewer choices over the other three proposals: one with dramatic car photos, one that was more task-oriented, and one that looked very similar to the site’s previous design.
The new site features: The Edmunds.com Car Finder, which allows users to search for cars based on price point, body style, or features including iPod connectivity and fuel-efficiency ratings; The Edmunds.com
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