Learn A Lesson From Duke Nukem: If You Tweet When Angry, You Will Get Burned

This one’s for all you PR folks out there. PR agency Redner Group has just been dropped by its largest client, video game company 2K, the makers of the infamous Duke Nukem Forever. And they were fired over a single tweet.

It was a long time in the making, but Duke Nukem Forever has finally hit the press. But despite its much-anticipated release, early reviews weren’t promising: many reviewers were disappointed by the “bland set of predictable first-person shooting levels, not much to look at and not engaging to play” (Wired).

In response to these “venom filled reviews,” the founder of Redner Group, James Redner, took to Twitter on Monday with a rant against these reviewers who “went too far” in bashing Mr.

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