Facebook Beefs Up Lead Ads

Facebook announced new features for its lead ads option: context cards, carousel format and availability on desktop.

Facebook announced new features for its lead ads option: context cards, carousel format and availability on desktop.

The social network announced the new features in a Facebook for Business post, saying that the goal is to provide more information to users who are pondering signing up for whatever brands are offering in the ads.

Facebook detailed the new features as follows:

A context card is an added (and optional) tile that pops up after someone clicks on a lead ad but before they get to the form, giving businesses a place to offer more details on the information people are signing up for.

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