Facebook to Launch Reactions ‘In the Next Few Weeks’

The Reactions extension to Facebook’s like button, initially announced by co-founder and CEO Mark Zuckerberg last September, will be officially launched “in the next few weeks.”

The Reactions extension to Facebook’s like button, initially announced by co-founder and CEO Mark Zuckerberg last September, will be officially launched “in the next few weeks.”

Chief product officer Chris Cox broke the news to Bloomberg Businessweek as part of a profile of Cox and a detailed look at how Reactions came to be.

Cox told Bloomberg Businessweek the feature will roll out “in the next few weeks,” in the U.S. and globally, adding:

We roll things out very carefully, and that comes from a lot of lessons learned.

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