Facebook Adds Three Language Preferences For Hispanic-Targeted Ads
Facebook added three language preferences to its ad-targeting options for brands marketing to U.S. Hispanics: Spanish-dominant, bilingual, and English-dominant.
Facebook added three language preferences to its ad-targeting options for brands marketing to U.S. Hispanics: Spanish-dominant, bilingual, and English-dominant.
The new language preferences are an extension of the U.S. Hispanic affinity segment the social network introduced last year, and they are currently available to marketers via Facebook’s ads interfaces and its ads application-programming interface.
Facebook said in a post on the Facebook for Business page introducing the three new language preferences:
Last year, we introduced the U.S. Hispanic affinity segment, giving marketers the ability to reach more than 23 million people in the U.S.
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